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Product code Accounts-PH429

MEA Group is a leading company in Integrated Marketing solution services.The Group attempts to meld all aspects of marketing solution such as advertising, sales promotion, public relations, direct marketing, and social media, through a respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force.

The operations department of the MEA group tends to serve5internal business functions with the budget of KD 1 Million,distributed amongst the business functions according to each business unit’s projects or campaigns as briefly stated below:

Business development function with the budget of KD 220,000

  • Project 1 – KD 100,000
  • Project 2 – KD 30,000
  • Project 3 – KD 40,000
  • Project 4 – KD 15,000
  • Project 5 – KD 35,000

Corporate marketingfunction with the budget of KD 300,000

  • Project 1 – KD 75,000
  • Project 2 – KD 98,000
  • Project 3 – KD 50,000
  • Project 4 – KD 13,500

Marketing communicationfunction with the budget of KD 112,000

  • Project 1 – KD 15,000
  • Project 2 – KD 62,000
  • Project 3 – KD 25,000
  • Project 4 – KD 10,000

Market Researchfunction with the budget of KD 150,000

  • Project 1 – KD 20,000
  • Project 2 – KD 15,000
  • Project 3 – KD 35,000
  • Project 4 – KD 50,000
  • Project 5 – KD 30,000

Product Marketing function with the budget of KD 218,000

  • Project 1 – KD 45,000
  • Project 2 – KD 20,000
  • Project 3 – KD 100,000
  • Project 4 – KD 53,000

Based on the above budgetary information, and taking into consideration each project’s invoice starting from 5 up to 20 invoice split upon media, press, production, creative concept etc. depending on project/ campaign needs.

Identifya method in which budget are monitoredand ensure covering all the followingaspects:

  1. Improvement in cash flow
  2. Settling invoices in a timely manner
  3. Updating business function with spending and remaining budget
  4. Easy matching Budget control sheet with the Financial dep. System
  5. Automatically processing of invoices instead of manual methods


  • You are free to use any of Microsoft program;Excel, Word, PowerPoint.
  • Submission date is post 1 week




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Introduction In today’s time the concept of integrated marketing has become relevant because of the changing landscape in the marketing world. An integrated marketing plan, essentially, is the new way advertisers must approach their interchanges and informing to make a durable ordeal for customers moving toward their image, business, or association. Integrated marketing envelops a wide range of marketing strategies including paid publicizing, advertising, internet-based life marketing, direct marketing, and sales promotion, utilizing each with a particular reason that meets an organization's objectives and targets. A few specialists trust that integrated marketing isn't just about the strategies for correspondence utilized, yet in addition how well you join your gathering of people into those techniques and strategies. But such type of integrated marketing plan requires money as these things can be costly. There would be times that we would require not all the plans. In such cases a budget is a very important so that the funds can be allocated in a manner as required.

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