Product code Dissertation-PH369
Chapter 1: Overview (1500 words)
1.1. Intro and Overview of the industry/company
1.2. Research questions
1.3. Research Objectives ( 3 x ROs)
1.4. Research motivation
1.5. Summary of the dissertation
Chapter 2: Literature Review (3500 words)
2.1. E-business/Commerce )
2.2. Buyers behavior ) hypotheses (assumptions) and research frameworks
2.3. Marketing Strategy )
Chapter 3: Research Methods (1500 words)
3.1. Primary or secondary or both - Sampling
3.2. Research tools (questionnaires)
3.3. Sources for secondary research
Chapter 4: Presentation of Data (1500 words)
4.1. Statistical analysis (mean, standard deviation, correlations) on
a. Research Objective 1
b. Research Objective 2
c. Research Objective 3
Chapter 5: Conclusion (1000 words)
5.1. Findings and linking to Research Objectives
a. RO 1
b. RO 2
c. RO 3
5.2. Recommendations to Marks and Spenser
5.3. Research Limitations
Efficient analysis of current market scenario can help an organization to make the path of entering into global market range. However, the attempt to provide the customers with a variety of products can influence the marketing system over a large time span. Advancement on ground of business analysis and development of business strategy can greatly help to form a strong customer basein global market. The main aim of this research work is to find out the impact of retail marketing system of various companies in global market range. In this research paper the sampling is done taking 100 employees of Marks & Spencer as focus group. While collecting the responses of employees’ validity, reliability and missing data are regarded as the main issues. The research paper sheds light on the issues that appear as critically responsible for developing of market system of retail companies. At the time of data collection, the researchers discuss about the effect of digital marketing system and e-commerce on the purchasing behaviour of customers. For dealing with the issues for collecting information the researchers deal with a number of business strategies. Hence, it is regarded as the responsibility of a developing retail company to provide the products to the consumers as per their requirements. The study undertaken may help to develop an understanding the market system of Retail Company as a major intriguing aspect for spreading the market globally. In the context of discussion on the effect of customers’ purchasing behaviour on marketing system, the researchers have included a number of theories namely the stakeholder’s theory, 6C’s of communication, market positioning and so on. These theoretical models are helpful to analyse the research background in detail. In context of research limitation it is determined that the researchers face problems while collecting the information from the employees. Moreover, they face a barrier while researching on the relevant scenario taking online information. After considering the limitations of this research, it is mandatory to say that a future scope is still evident and conducting further work with proper and depth survey in this research is essential.
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