The paper is to be written from the point of view of a consultant building a merchandising strategy for a client you have to formulate practical implications and recommendations for the store.clearly define the unit of analysis (who is your client and who are their clients).
You choose a set of merchandising actions that you would consider to be part of a proactive strategy to help the store increase sales but you are expected to introduce substantial new material from peer-reviewed journal articles and other sources
The essay should cite at least six peer-reviewed journal articles; this is in addition to any additional sources (e.g., published documents that were not peer reviewed, unpublished documents, and websites) found useful.
Your paper should emphasize analysis - independent, critical thought - rather than description
You may choose one from the list here below of merchandising trends:
Structure of the report:
The report should be 10 - 15 pages long, excluding the cover page, bibliography page, and annex which should contain exhibits (pictures, transcripts):
Format:Each essay should be typed, 11/2 space, using 12-point Times New Roman font, and 2 cm margins, top & bottom.
The Decathlon S.A. is majorly a company headquartered in France which deals with the sports products and is operating as the retailer in the country.
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