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04-08-2018

Product code:Essay-QA452

The paper is to be written from the point of view of a consultant building a merchandising  strategy for a client you have to formulate practical implications and recommendations for the store.clearly define the unit of analysis (who is your client and who are their clients). 

You choose a set of merchandising actions that you would consider to be part of a proactive strategy to help the store increase sales but you are expected to introduce substantial new material from peer-reviewed journal articles and other sources

The essay should cite at least six peer-reviewed journal articles; this is in addition to any additional sources (e.g., published documents that were not peer reviewed, unpublished documents, and websites) found useful.

Your paper should emphasize analysis - independent, critical thought - rather than description

You may choose one from the list here below of merchandising trends:

  1. Rebuilding visual merchandising for the decathlon france
  2. Changing or rebuilding a merchandising category for decathlon france
  3. Launching new products in the decathlon store in france and all the merchandising activities needed to do this

Structure of the report:

The report should be 10 - 15 pages long, excluding the cover page, bibliography page, and annex which should contain exhibits (pictures, transcripts):

  1. Cover page : a title, the student’s name and an abstract of less than 150 words,
  2. Introduction (1/2 page) explaining your choice of a trend and of a country,
  3. The main body of your report covering your findings,
  4. Conclusion (1/2 page),
  5. Bibliography: list sources in alphabetical order of author’s last name. Use Harvard referencing system
  6. Annex: Pictures illustrating your findings conveying points you are making in the main body of your report should be here and not in the main body.

Format:Each essay should be typed, 11/2 space, using 12-point Times New Roman font, and 2 cm margins, top & bottom.

 

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The Decathlon S.A. is majorly a company headquartered in France which deals with the sports products and is operating as the retailer in the country.

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