• +44-190-022-0819 +44-190-022-0819
  • +1-248-268-9041 +1-248-268-9041
  • +61288800241 +61288800241


Search your solution from list of 1000+ questions


Product code: Marketing-AW487


Strategic Marketing Plan

(10% overall effectiveness, 20% research, 40% content, 20% promotion, 10% sources)


Each student will participate, as part of a group, in constructing a strategic marketing plan for a sports marketing project using outside clients. Your group may select a high school athletic program, SUNY Canton’s athletic program, a sporting event or festival, or a sports business.  Please select an outside client that all members of the group can obtain information on because of the potential for physical distance between group members. Your marketing plan will vary according to your client selection however internal and external contingencies should be considered for market selection and marketing mix recommendations.


The following is a rough outline for your marketing plan since it will vary based on your selection.  Please make the necessary adjustments however please utilize standard marketing plan headers/sections.


1.  Executive Summary

2.  Situation Analysis

-internal / analysis

-external analysis


3.  Marketing Strategies

-primary/secondary target markets and purchasing habits

-marketing mix elements (product, price, promotion, distribution)


4.  Implementation

-elements of the promotion mix



-mission statement

-unique selling proposition



-target market/segmentation

-marketing  buzz words (strategies, promotion, pricing etc.)

-sample promotions (expansion on current promotions, new ideas, spin-offs, etc.)



Download Questions

RipCurlCompany (RC) is one of the largest Sports conglomerates of Australia which provides the sports goods and is among one of the big three in the world.It was founded in 1969 and has very good vision to improve the quality and convenience of customers’ related to sporting goods and equipment.

Related Questions in (Marketing Management)


Solution: The Journal of Helene Berr and Rue Ordener, Rue Labat 2 evidences that prove the difficulty and destructiveness that the people had to face in those four years. As mentioned by Berr (2009, p.23), in h ...


Solution: Employee communication highlights the sharing of ideas and information. In this competitive business world, information exchange is essential among employees to develop team performance effectively. m ...


Solution: As per Section 1 of the Thirteenth year plan describes about China’s two key objectives that will be accomplished if the National People’s Congress or the standing committee of this party passes t ...


Solution: (Feldman 2005) reference information extraction to be one of the weightiest pre-processing method that escalates the text mining potential significantly. Pre-processing is an essential part in informa ...


Solution: The pro forma income statement represents a trending statement that includes the probable net income value for the company considering the current growth and decline rates valid throughout the period ...


Solution: Mode is defined as the value which occurs more frequently in the data set. The mode for non-business is 82 while for business is only 59. P value can be calculated from z table . As per z table p valu ...


Solution: ABC assumes that there are different activities involved in different processes that cause costs andthe product, services, and customers are reasons for those activities. The UK customer segment is br ...


Solution: Residual earnings valuation method is used to calculate the intrinsic value of the stock based on the expected residual income of the company in the coming years. The residual income is discounted bac ...