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Product code: Marketing-AW618


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1. Choosing a common stock of a corporation that is listed on the NYSE and on the basis of prices during the last 60 months to determine their rates of return for those months and total rate of return: do the same during the same period with the market represented by the index of the S & P 500.

2. Calculate the beta of the chosen common stock, as well as the correlation coefficient of this common stock with the market. After these results it can derive the characteristic line of stock relative to the market and the respective regression equation. Also derive the Security Market Line, SML draw the corresponding graph. What is your own opinion on the chosen stock: this overvalued or fairly valued and recommended to buy, sell or hold? Explains …

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The security Market line clearly shows that it is undervalue so it must be purchased to gain in long term.

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