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Product code:-Marketing-PH37

SOE11440 Marketing within the Global Economy
Project 1 Assessment
A.Project question
A major multinational corporation has appointed you as an economic advisor. You are requested to compile a report regarding the macroeconomic environment in two countries where the firm operates and explain how it might affect the company’s economic activity.
B.Project specifications
1.You may choose to focus your analysis on any existing firm withinternational activity that can be of different types in the two countries.
2.The two countries must be chosen from section C below as follows: onecountry from List 1 and one country from List 2.
3.Your report must include:
a.A brief description of the company and the product/market it operatesin for both countries.
b.An analysis of the market structure in which your company operates forthe two countries.
c.A comparative analysis of all major macroeconomic indicators (seesection D below, excluding 5 and 8) for the two countries and theiroverall impact on firm’s economic activity.
d.An analysis of the monetary and fiscal policy (instruments) for the twocountries and their impact on the firm’s economic activity. You mustinclude here an analysis of the interest rates (Section D, indicator 5).
e.An analysis of the foreign trade policy instruments (international tradeagreements) for the two countries and their impact on firm’s economicactivity. You should include here an analysis of the exchange rates(Section D, indicator 8).
C. Country Lists
List 1 List 2
Germany China
France India
United Kingdom Brazil
United States Russia
Japan Mexico
D. Macroeconomic indicators1 to be analysed (the last available 10 years):
1. GDP growth rate
2. GDP per capita at constant prices
3. Inflation rate (CPI)
4. Unemployment rate (ILO measure)
5. Interest rate (Monetary Policy Rate)2
6. General government balances (% of GDP)
7. Balance of Payments (% of GDP)
8. Exchange rates (National Currency/USD OR National Currency/Euro)3
1 We recommend that you use the IMF database to collect your data for most of these macroeconomic
2 Data available from the relevant Central Banks websites
3 ibid
E.Project 1 Submission Guidelines
2,500 words, +/- 10% (excluding tables, graphs, footnotes and references) Presentation Arial 12 fonts, 1 ½ spacing, justified text
A minimum of 20 references using APA Referencing Style (textbooks, official data and information sources) Completion date 1:00 PM, Thursday, 5th July 2018
F.Marking criteria and weights
WEIGHTS Brief description of the company and analysis of the market structure in which the company operates for the two countries 20%
Data collection, comparative analysis of major macroeconomic indicators and impact on firm’s economic activity
25% Analysis of the monetary, fiscal and foreign trade policy for the two countries and their impact on firm’s economic activity 40%
Report structure, presentation and references

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This report sheds light on the practice of marketing and global economy in McDonald in China and France. The report has primarily provided background information of the company.

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