Product code: Marketing-QA492
Opportunities: The fragmented nature of the Ukrainian beer industry provided easy entry opportunities for Deutsche Brauerei.
Strength: product popularity
Marketing strategy at Ukraine: Trade – credit, 90 days, 2% bad debts
Distributors are real entrepreneurs who have ambitions and learn quickly.
German/ Ukraine: network of independent distributors
Marketing: Eastern Europe: Fragmented, large population
Expansion further into Eastern Europe
Sustainable external growth = ROE * Retention Ratio / (1- ROE*RR)
Break Even = fixed cost / contribution per unit
Deutsche Brauerei is a family claimed distillery in Germany, established by Gustav Schweitzer in 1737. It was establishedin a town outside Munich, Germany
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