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27-07-2018

This assignment requires written report of 2750 words with almost 15 presentation slides and a Gantt Chart outlining key areas of study and research. Pls refer to attached guidelines
As a marketing consultant, construct a business report for an organization of your choice, covering the following five aspects of Marketing Management:

With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organization’s products.

In the light of the above findings, state and justify 3 Marketing objectives that your chosen organization should pursue for this product over the next 3 year period.

Critically evaluate how and why the organization’s Marketing plans for your chosen product must be strategically planned over the 3 year period.

Prepare and critically examine a detailed Marketing Communications plan for your chosen product, covering the 3 year planning period.

In each of these tasks, demonstrate the key marketing principles and deploy marketing tools, techniques and models to both analyze the issues that your client organization faces and to recommend marketing management solutions.

In the Annexure to the report, you must outline the key areas of study and research you have undertaken in a Gantt chart and then specify the literature and other evidence sources you have used to complete the requirements of this assignment.

Product code: marketing-QA217

 

 

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The report here deals with the marketing objectives and the marketing plan as well as the marketing communication plan of Apple iPhone in UK. The report here also deals with the current position of Apple iPhone in the UK market.

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