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Purpose of the Assessment


The purpose of this assignment is to demonstrate your understanding of how events and sport can act as drivers of tourism in the modern global economy and awareness of issues arising within the industry.


Assessment Task


With reference to the above, you are required to complete a portfolio of activities that will demonstrate your understanding of the above. 


AS1 Task: Thematic Portfolio contributions, discussions and evaluations (3500 words)


  • Access the Huddle on blog, designed to provide a forum through which students studying events, tourism and sports marketing at Northampton University can engage with the current trends and issues impacting on the industry. 
  • Observe the discussions taking place in this space and contribute to them by posting your own comments.
  • Produce a report (within the above word count) that describes 3 articles/issues of your choice under discussion, includes snapshots of your contributions within the online community and justifies these in the context of appropriate academic theory and relevant industry trends.
  • It is important that you identify a theme and synergies between your chosen articles and issues (e.g. Sustainability, policies, operations, management) and conclude your work by evaluating these.
  • You must use the Harvard referencing style and include all the relevant sources you’ve used to both formulate your opinions and justify them.


Product code: Marketing-QA90

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In this globalised context, sport tourism is now a subjective perimeter for both government as well as academic body. This purpose shades reflection on the external influences like terrorism as well as economic contribution that shows direct impact over community well-being. This impact is visualised in the sense of pride, which sport tourism may endanger. Over last decades, economists are constantly arguing about event tourism and its integrated link with governed issue from the aspect of event management. Therefore, this report is structured to identify those definitional issues through the support of succinct framework. Conclusionary demonstration would be effective to formulate a measurement scale in favor of event management sustainability at all level.

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