The objective of this assignment is to enhance individual student’s skills in developing a research instrument and research methodology when conducting a marketing research study.
From Assignment 1, you have identified a consumer-related issue of your choice. You have also in Assignment 1, outline a brief research proposal on research objectives, research design , sample plan and data collection plan. Following from this, since you have identified a type of research approach that is either a qualitative or quantities approach, you need to design a research instrument and a proposed data analysis plan that will help you execute your proposal. Therefore, you are required to write a report by using these guidelines:
1. Develop a research instrument based on the following :
a. If you have decided on a qualitative approach then your method of data collection will be
either as personal interviews, focus group interviews, observations or case study design. You
need to develop a questionnaire with a list of protocol questions accordingly. Please design
your protocol questions for interviews / observations with your research objectives in mind.
As an example in an interview, you need to develop opening questions to introduce yourself
and objectives of the research study to the respondents of your sample.
b. Or if you have decided on a quantitative approach then your method of data collection will
be in the form of a questionnaire survey. Therefore, you will need to develop a list of items
that will be in a questionnaire. Please design your list of items in the questionnaire with your
research objectives in mind. As an example, you need to develop descriptive type of
questions to obtain a demographic profile of your respondents in your sample.
2. Develop a proposed data analysis plan.
Your proposed data analysis plan needs to have the following contents :
a. an outline briefly describing on how (strategies) that a researcher can use to minimize
b. an outline identifying and detailing steps needed in data analysis;
c. For a quantitative analysis, give a detailed description of the type of analyses that you intend to use. For examples, types of descriptive statistics and / or inferential statistics that you as a researcher intend to use with justifications. For example, you decide to use a simple means test on ages of your respondents as you believe that age of a respondent will affect
respondent’s behaviour such as awareness of consumer rights;
d. For a qualitative analysis, give a detailed description of how you intend to analyse your data .
For example, you could review your data and discover that there are recurring patterns on
specific types of channels of consumer complaints .
The objective of this assignment is to enhance individual student’s skills in developing a problem definition and a research proposal when conducting a marketing research study.
You are a Public Services & Diplomatic officer in the Research Unit of the Ministry of Industry and Trade. You have been assigned by your immediate superior to investigate on consumer issues faced by many consumers in Yemen. You need to write a report on ONE consumer issue (for example, consumer complaints, consumer rights) in Yemen. From your literature search and / or from your own professional or personal experiences, you would come across many issues faced by consumers.
For example, literature indicates that one consumer-related problem faced by many consumers in this country is that consumers are aware of their rights but is unable to know which is the right channel that they can complain. In this assignment, you are required to focus on ONE issue and then develop a concise yet succulent problem definition related to an issue of your choice. Furthermore, you need to give a marketing research proposal on how conducting research on the problem that you have identified can result in either alleviating or improving the situation.
You have to use these guidelines to structure your assignment :
1. Develop a problem statement based on the following :
a. Issues faced by the consumers in Yemen – decide on ONE major problem faced by
consumers in Yemen. You need to search and review literature on that consumer issues of
your choice because in the journal articles / publications that you have read there would be
many issues outlined. You need to identify only ONE issue or problem. Furthermore, your
issue or problem needs to be consumer-related. Consumer-related problems can be in areas
focused in customer complaint behaviour, consumer rights, Consumer NGO’s, Consumer related Government policies & legislation, Consumer tribunals, etc. as examples.
b. After deciding, which is the main issue or problem faced by consumers, give justifications on why you think (supported by literature that you have read) that this issue or problem that
needs to be overcome.
2. Develop a brief marketing research proposal on how you would overcome this problem.
a. Your marketing research proposal needs to have the following contents :
i. a brief outline briefly research objectives (the purpose of why you are conducting
ii. a brief outline identifying a research design that encompasses these elements: type
of approach (Qualitative and/or Qualitative), types of research design, (causal,
descriptive, exploratory etc.), identification of sources and types of information
collected (primary and/or secondary, how do you intend to collect the information
and period of collection), proposed sample plan & size, and a sample of a time frame
by the use of a Gantt Chart of a time period in which you intend to conduct the
market research study.
b. Provide justifications for all of the above as in question 2a. For example, in the previous
example of the problem of consumers being aware of their rights but unable to find the right
channel to complaint , if you plan to use a qualitative approach by interviewing consumers ,
you need to give reasons on why a qualitative approach would be the best approach to solve
this problem and what you hope to discover from the answers of consumers (respondents).
Your justifications can be based on your rationale and logic but needs to be supported by
Product code: Research-QA119Download Questions
This project mainly focuses on finding one of the most common consumer related issues that are been faced by them in Yemen. The issues will be discussed to know their intensity and what are possible chances for them to exist in the future. The project through proper literature review will make it easy to understand the effects and reasons of such issues. In the research proposal, the methods that will be used in the research work will be discussed with proper evaluation the research design, data collection method and sampling techniques.
Essay writing help service
1.You need to compare the perspectives and experiences of the two authors (Helène Berr, Sarah Kofman). Also consider their r ...
Instructions: To complete this task and assessment requirements for this unit of study, you will submit the final draft of the essay that builds on the work you completed in SWTs 1- -?4. You should ...
Implementation of national emissions trading scheme in 2017 have been announced by China in a joint statement with the US. The two countries are the two biggest polluters on the planet have agreed ...
Equine Industries is considering a proposal to manufacture a high-protein horse feed. The project would ...
In recent times it has been suggested that university graduates can be divided into two groups, those who graduated from a business degree and those who did not. Suppose yo ...
Objective of this assignment
The objective is to place the student in the position of a management accounting role wit ...