Product code Statistics-PH340
Case Assignment #1 Dell
- PLEASE WRITE YOUR NAME ON THE CASE ASSIGNMENT. THE QUESTIONS ARE WORTH 20 POINTS EACH AND ARE BASED ON THE DELL CASE, ASSOCIATED QUESTIONNAIRE AND DATA SET ON THE COURSE SITE. YOU WILL NEED TO USE SPSS TO ANSWER QUESTIONS.
THE VARIABLES FOR THE ANALYSIS HAVE BEEN PROPERLY SCALED FOR THIS CASE. YOUR INSPECTION OF THE DATA WILL CONFIRM THE TYPE OF DATA YOU HAVE FOR YOUR ANALYSIS.
1a. What is the management decision problem for Dell? Sol. The management decision problem is the decision of its venture into different product segments like consumer products and printers and the extent of market penetration it can achieve with its current business model. The management wants to know the current internet habits of its customers and how the current products of Dell work in customer satisfaction in that regard. The management wants to understand how their current computers are used by the customers in accessing internet and decide on the new products and their marketing strategy. Dell also needs to decide how much it can rely on word of mouth publicity from its current customers.
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