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07-02-2018

You are required to research and write a maximum 1200 word essay on a selected essay topic.

Instructions:

To develop a deeper understanding of people and places in society, these topics are designed to enable you to research an area in which you are interested and to apply some disciplinary understanding of the social sciences. You are required to undertake the Field Trip observation to gather primary data (complete and keep the Field Trip Worksheet) to illustrate your understanding of how to correctly apply the theory.  You are also required to use library and Internet resources to help you research ideas and theoretical and literary sources that will support your conceptual analysis.

Formatting guidelines

The essay is to be submitted as stated above. Please write your essays using 1.5 line spacing, 2.5 cm margins, no header or footer content except page numbers, type in 12 point font size either Arial or Times New Roman style.  An essay has no table of contents, headings and paragraphs should be structured correctly.  Use APA 6th edition referencing system (as per the CourseNotes page on the portal) which means citations need page numbers and citations and reference list entries must match up.  

The essay is for you to show your understanding of the theory and your ability to apply relevant theories and concepts then link your topic to those theories and concepts as an example. Start early on drafting your ideas and developing your analysis. Use examples from the literature to validate your ideas.  Remember the essay is about the theory which needs to be linked to a real-life example. This assessment will allow you to demonstrate your problem solving, critical evaluation, written communication and information literacy skills, as well as your ability to work autonomously and display ethical behaviour in professional environments.       

Topics:

  1. To be attractive to tourists, tourism managers of a place must understand the characteristics, likes and dislikes of their target tourists.  Using Haylar and Griffin’s (2005) Tourist Types theory.  Define and explain each tourist type. Link your theoretical discussion to examples you observed during the Week 10 field trip observation research.
  2. That tourism and hospitality precincts will change in the future is a certainty.  The most visual change will be structural change.  Identify and explain the four concepts of structural change, linking each to examples you observed during the Week 10 field trip observation research.
  3. One of the primary roles of a tourism precinct is to attract tourists.  Getz’s (1993) Tourism Business District model identifies three special roles: CBD functions, essential services and core attractions.  Briefly discuss each of these roles.  Explain how they integrate with each other.  Link your theoretical discussion to examples you observed during the Week 10 field trip observation research.
  4. Tourism and hospitality precinct planners need to consider more than just roads and buildings.  Using Bitner’s (1992) Servicescape Model, identify and explain the three features of a hotel’s servicescape.  Discuss two key considerations when designing or improving a servicescape. Link your theoretical discussion to examples you observed during the Week 10 field trip observation research.
  5. Globalisation and politics have influenced access to tourism and hospitality places. Explain the theoretical meaning of “access” and link this meaning to the influences of globalisation and politics.  Apply your theoretical discussion by researching a controversial tourism precinct development you saw during the Week 10 field trip observation research.
  6. Tourism and hospitality stakeholders are constantly planning for change.  Changes required for situations outside their control can be urgent, costly and difficult.  Identify and explain three (3) Temporary Changes that stakeholders need to consider. Link your theoretical discussion to examples you observed during the Week 10 field trip observation research.
  7. When destination management stakeholders consider urban renewal planning, it is important to develop the servicescape features of ambient and spatial/functional conditions. Discuss two (2) rejuvenation strategies and show how they develop the two features.  Link your theoretical discussion to examples you observed during the Week 10 field trip observation research.
  8. Negative environmental impacts of tourism on urban and natural places is well documented.  Identify two negative effects of Climate Change and explain their impacts on tourist cities. Discuss how Slow Movement Travel could reduce the impact of these negative effects.  Link your theoretical discussion to examples you observed during the Week 10 field trip observation research.
  9. Planning tourism precincts should involve at least six stakeholder groups with the aim of minimising planning errors.  Identify the six stakeholder groups and explain their contribution in the planning process. Discuss two possible conflicts of interest between stakeholder groups.  Link your theoretical discussion to examples you observed during the Week 10 field trip observation research.
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Tourism has changed over the years and Australian government is trying to fetch more customers each year by focusing on the beautiful beaches, historical significance and scenic beauty. However, Rice (2014) has pointed out that this investment has not been able to cover all the flaws. For example during the tour, it is seen that Surfers Paradise would be dull without its sandy beaches and the Pacific Ocean. In such cases, the shop owners would make a temporal change of bringing in more customers through live music and “Surfer’s Championship” annually. Some of the shop owners have given positive attitudes towards introducing yoga and message in the beach. Although no yoga or message parlours have been cited, the tour has revealed that light music was played in the beaches. In the tour it is mentioned that parking spaces should be allotted along the pedestrian street to reduce the pollution signature. Moreover, placing bins near the surfer’s paradise would further lead to reduction of wastages. Mistilis, Buhalis, & Gretzel (2014) have asserted that tourists and surfers alike fail to embrace the beauty of the beach thereby dumping waste materials including plastic materials as well as other wastes in the sea. Over the years this has led to water pollution resulting in the death of thousands of seacreatures and degradation of the corals. Government of Australia is keen to make this temporal change as this would help in reducing the pollution along the shore.

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